June 19–22, 2026 · Mt. Shasta, CA
The
ALCHEMY
of
4 Day Retreat
Joy isn't just a feeling.
It's a skill.
Join us for a 4-day immersive experience to learn the science, soul & secrets to unlocking the joyful life of your dreams...
Limited Capacity! Only a few spaces left!
The Alchemy Begins In...
100% Money Back Guarantee
— Testimonials —
What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream.
Maya Wieder
Dream University Founder
What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream.
Maya Wieder
Dream University Founder
Every so often, an experience comes along that doesn't just inspire you — it changes how you live. The Alchemy of Joy is exactly that. It's not theory — it's neuroscience, story, and soul woven together into a system anyone can apply.
David Bach
10x New York Times Bestselling Author
The Alchemy of Joy is a powerful experience that worked on multiple levels. Brent's teachings on letting go and focusing on what truly brings happiness created space for real transformation.
K.V.
Entrepreneur & CEO, 2025
The Alchemy of Joy reignited my hope and optimism in life at a time when I felt disillusioned, lost and hopeless. It gave me powerful, science-based tools that I now use daily to move beyond my depression and into joy.
J.G.
Tech Executive, 2025
I had the privilege of taking Brent Freeman's Alchemy of Joy workshop, and wow, it really changed my life! This was hands down the best workshop I have ever taken!
C.D.
Real Estate Professional, 2025
The Alchemy of Joy was a lifeline for me during one of the darkest times in my life. I can truly say I've rediscovered my joy and purpose.
K.M.
CEO / Entrepreneur, 2025
The alchemy of joy was an incredibly powerful workshop. I couldn't be more happy with the feelings and tools this workshop brought me!
S.S.
Tech Professional, 2025
The Alchemy of Joy was a deep, layer by layer journey into that which keeps us from joy. Brent provided concrete and pragmatic, yet powerful, pathways to find, maintain and expand the joy in my life.
B.B.
Investor & Executive, 2025
What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream.
Maya Wieder
Dream University Founder
Every so often, an experience comes along that doesn't just inspire you — it changes how you live. The Alchemy of Joy is exactly that. It's not theory — it's neuroscience, story, and soul woven together into a system anyone can apply.
David Bach
10x New York Times Bestselling Author
The Alchemy of Joy is a powerful experience that worked on multiple levels. Brent's teachings on letting go and focusing on what truly brings happiness created space for real transformation.
K.V.
Entrepreneur & CEO, 2025
The Alchemy of Joy reignited my hope and optimism in life at a time when I felt disillusioned, lost and hopeless. It gave me powerful, science-based tools that I now use daily to move beyond my depression and into joy.
J.G.
Tech Executive, 2025
I had the privilege of taking Brent Freeman's Alchemy of Joy workshop, and wow, it really changed my life! This was hands down the best workshop I have ever taken!
C.D.
Real Estate Professional, 2025
The Alchemy of Joy was a lifeline for me during one of the darkest times in my life. I can truly say I've rediscovered my joy and purpose.
K.M.
CEO / Entrepreneur, 2025
The alchemy of joy was an incredibly powerful workshop. I couldn't be more happy with the feelings and tools this workshop brought me!
S.S.
Tech Professional, 2025
The Alchemy of Joy was a deep, layer by layer journey into that which keeps us from joy. Brent provided concrete and pragmatic, yet powerful, pathways to find, maintain and expand the joy in my life.
B.B.
Investor & Executive, 2025
— Why Attend —
Why Attend
You're coming to remember who you are beneath the performance, to release the invisible weight you've been carrying, and to step out of survival mode and back into aliveness—permanently.
Transform Your Mindset
Learn neuroscience-backed tools to rewire your brain for joy, resilience, and unshakable positivity.
Discover Your True North
Gain crystal-clear clarity on what matters most to you, what drives your joy, and how to take daily steps toward living it.
Release Emotional Baggage
Break free from limiting beliefs, unresolved pain, and emotional blocks, creating space for a renewed sense of freedom and peace.
Design a Joy-Filled Life
Craft your personalized blueprint for a life that excites, fulfills, and empowers you every single day.
Unleash Magnetic Energy
Experience the kind of transformative breakthroughs that elevate your confidence, amplify your energy, and draw your dreams closer.
Reconnect with Your Inner Power
You will leave with concrete, lasting tools to create permanent joy, no matter the circumstances life throws at you.
Neuroscience-Informed
This immersion follows a precise transformation rhythm—understand → practice → integrate—through meditation, breathwork, embodiment, and deep integration so the change doesn't stay intellectual; it lands in your nervous system and becomes real life.
Your Joyful Operating System
At the heart of this retreat is the Joyful Operating System (JOS)—a living, breathing flywheel of five powerful tools that—when practiced regularly—rewire your brain, recenter your priorities, and reawaken the joy that's always been inside you.
— How You'll Feel Leaving —
How You'll Feel Leaving...
Walk away feeling lighter, clearer, & deeply reconnected to yourself with a practical, science-backed framework for lasting joy
Emotional Reset & Inner Freedom
Release tension, burnout, and limiting stories that have kept you on autopilot. Through breathwork, forgiveness, and embodied presence, you'll regulate your nervous system and reconnect to an inner steadiness that feels calm and grounded.
Clarity, Purpose & Inspired Direction
Uncover what truly fulfills you—beyond success or approval—and gain deep clarity on your values and vision. Walk away with a clear roadmap for your next chapter and the confidence to take bold, inspired action.
Rewiring Your Mind & Energy for Joy
Learn how to consciously work with your brain and body—understanding how joy chemistry, brainwave states, and neuroplasticity affect your experience. Shift from stress into joy on command.
Aligned Habits, Balance & Daily Harmony
Intentionally redesign your routines and patterns so they nourish rather than drain you. Build balance between achievement and restoration, living from flow instead of force.
Integration, Confidence & Unstoppable Growth
Turn your transformation into a sustainable way of living. Through our AOJ 90 Day Challenge post retreat, you'll have the accountability you need to make the changes permanent.
You'll leave fully equipped—and deeply grounded—to create the life you've always known was possible.
— Retreat Investment —
Retreat Investment
Regular Price
Early Bird Price
$3,495
Secure Your SpotLimited Capacity, This Event Will Sell Out
4 Day Retreat + 90 Days Group Coaching
This investment includes the entire 4-day retreat experience PLUS 90 days of post-retreat group coaching to support integration, accountability, and real-world implementation.
You won't just leave inspired—you'll leave supported.
Total value of this experience exceeds $7,500
Registration does not include lodging or travel
— The Joyful Operating System —
The Joyful Operating System
At the retreat, we'll work with five interconnected cornerstones that transform how you experience life.
Core Narrative
Identify and rewrite the unconscious stories that have shaped your identity and choices
Self-Eulogy
Gain perspective on what truly matters by reflecting on the legacy you wish to live today
List of Joy
Reconnect with the specific experiences, relationships, and practices that naturally elevate your energy and mood
Priority Pillars
Map the essential areas of your life—purpose, relationships, health, and prosperity—to reveal where you feel most aligned
SubScript Practice
Learn how to use subconscious priming and intentional language to program your mind toward your desired reality
Every exercise builds on the last, helping your awareness drop from the head into the heart and body—creating lasting transformation that becomes a lived experience
Days
Hours
Mins
Secs
— Who is Brent Freeman? —
Who is Brent Freeman?
Meet Your Guide
Meet Brent J. Freeman
Join visionary thought leader and serial entrepreneur Brent J. Freeman for The Alchemy of Joy, a life changing, immersive experience that will leverage the power of neuroscience, meditation and proprietary exercises specifically designed to help you reconnect with your most authentic dreams, align with your purpose, and create a life overflowing with fulfillment & lasting joy.
This isn't just another workshop. It's a transformational journey—a chance to rewrite your story, rewire your mind for happiness, and step boldly into the life you were meant to live. You'll learn proven, science-backed strategies & deeply personal insights that have helped thousands of executives, leaders, and entrepreneurs unlock their true potential and live a happier, more joyful life.
The Journey
Sir Brent J. Freeman is a successful entrepreneur that chased the American Dream for 15 years and by the age of 33 he had achieved everything society promised would bring happiness—only to find it hollow, unfulfilling, and dishearteningly lonely. Refusing to accept the status quo, he envisioned a New American Dream, one re-built from the inside out, intentionally, with intrinsic joy as its foundation.
Credentials & Recognition
Brent has studied intensively under Dr. Joe Dispenza for almost a decade, traveled the world with Tony Robbins in his Platinum Partnership for a year, intensively studied habit formation, the neuroscience of change and the subconscious mind, has been mentored by Fortune 50 entrepreneurs and CEOs, and catalyzed over $1B in revenue & M&A for his clients over the last decade.
He has been featured in GQ, Life & Style, Forbes, Inc, Entrepreneur, Today Show, NBC, ABC, and Huffington Post for his social enterprise accomplishments and was knighted by the Italian Royal Family in 2020 for his life-long commitment to philanthropic causes for children.
What You'll Experience
In this workshop, Brent will guide you through transformative exercises, powerful meditations, and actionable tools he personally developed to help him reconnect with his joy that will allow you to break free from limitations, rediscover your authentic self, and design a life where joy is not just a feeling but a state of being.
You will learn the proven strategies and transformative insights that will reignite your passion, reconnect with your inner light and build a future where joy is at the center of everything you do.
Your life will never be the same.
This is your chance to step boldly into the life you were meant to live. We guarantee that you will leave inspired, empowered, and ready to create a future overflowing with joy and fulfillment. Or your money back.
Are you ready?
— Why Mt. Shasta —
Why Mt. Shasta
Because real transformation doesn't happen in the same environment in which it formed... Mt. Shasta's healing qualities become an active participant in your transformation.
Mt. Shasta isn't just a backdrop—it's an active participant in the work. The fresh crisp alpine air, the ancient volcanic energy, the towering peak—each element signals safety to your nervous system. These aren't metaphors—they're regulators.
Alpine Air
Breathe deeper, think clearer
Ancient Pines
Grounding presence, rooted wisdom
Reflective Stillness
Deep mountain, deeper insight
— Distance Creates Perspective —
Distance Creates Perspective
Mt. Shasta gives you enough distance from your normal life to see it clearly. Away from constant notifications, expectations, and roles, you get to observe yourself without judgment—and choose consciously what comes next.
This is where old loops lose their grip and new patterns can actually take root.
— The Perfect Container —
The Perfect Container
Alchemy requires the right conditions.
Not distraction.
Not chaos.
Not urgency.
Mt. Shasta offers a container that naturally calms the nervous system, quiets the mind, and creates the space where real change can take hold.
Pure Nature
Ancient volcanic landscape, crystal springs, open sky. Nature slows your breath, grounds your body, and pulls you out of survival mode—without effort.
Deep Stillness
When the noise drops away, clarity rises. Stillness creates room for insight, perspective, and truth to surface naturally.
Clear Perspective
Stepping away from your normal environment makes patterns visible and choices clearer. With space comes alignment.
Reset Energy
This isn't escape—it's recalibration. You leave grounded, clear, and genuinely changed.
— Praise for Alchemy of Joy —
Praise for Alchemy of Joy
Maya Wieder
Dream University Founder
"What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream. It's the next evolution of transformational work, giving readers real tools to embody joy as a daily practice and a way of life."
— Maya Wieder, Founder, Dream University & Bestselling Author
David Bach
New York Times Bestselling Author
"Every so often, an experience comes along that doesn't just inspire you — it changes how you live. The Alchemy of Joy is exactly that. Brent Freeman has created a transformational guide to breaking free from burnout and rediscovering what truly matters. It's not theory — it's neuroscience, story, and soul woven together into a system anyone can apply."
— David Bach, 10x New York Times Bestselling Author
Raj Sisodia
Co-Founder, Conscious Capitalism
"The Alchemy of Joy is a radiant, courageous, and deeply human invitation to reclaim the part of ourselves we lose in the relentless chase for 'success.' Brent teaches with a rare combination of vulnerability, science-based clarity, and soulful wisdom. Joy is not a luxury. It is a birthright."
— Raj Sisodia, Co-Founder, Conscious Capitalism
— Past Retreat Participants —
Past Retreat Participant Testimonials
"The Alchemy of Joy is a powerful experience that worked on multiple levels. Brent's teachings on letting go and focusing on what truly brings happiness created space for real transformation. What made it even more impactful was how Brent weaves neuroscience into his approach."
— K.V., Entrepreneur & CEO, 2025
"The Alchemy of Joy reignited my hope and optimism in life at a time when I felt disillusioned, lost and hopeless. It gave me powerful, science-based tools that I now use daily to move beyond my depression and into joy."
— J.G., Tech Executive, 2025
"I had the privilege of taking Brent Freeman's Alchemy of Joy workshop, and wow, it really changed my life! The way he seamlessly wove in meditation and breath work provided such a safe container for me to really dig deep. This was hands down the best workshop I have ever taken!"
— C.D., Real Estate Professional, 2025
"The Alchemy of Joy was a lifeline for me during one of the darkest times in my life. With the powerful tools and insights I gained, I began to navigate my emotions and challenges more effectively. I can truly say I've rediscovered my joy and purpose."
— K.M., CEO / Entrepreneur, 2025
"The alchemy of joy was an incredibly powerful workshop. Having it geared around unlearning and rewriting notions of happiness around lifestyle that are built around career was especially interesting for me."
— S.S., Tech Professional, 2025
"The Alchemy of Joy was a deep, layer by layer journey into that which keeps us from joy and how to train our consciousness into that which creates joy and self-love. Brent provided concrete and pragmatic, yet powerful, pathways to find, maintain and expand the joy in my life."
— B.B., Investor & Executive, 2025
Umm hi, what are you waiting for? :)
🚀 LFG 🚀— What's Included —
What's Included
Your retreat investment includes everything you need for transformation
Live Teaching with Sir Brent J. Freeman
Four full days of live teaching, facilitation, and guided integration. High-touch, personalized attention and coaching throughout your journey.
Multiple Daily Practices
Multiple daily meditations, breathwork sessions, and embodiment practices designed to shift your nervous system from survival mode to thriving.
Alchemy of Joy™ Workbook + Materials
Your complete Alchemy of Joy™ Workbook and integration materials to capture insights and create your personalized roadmap.
Complete Joy Blueprint
A complete Joy Blueprint you'll build and leave with—your personalized framework for generating joy on demand, not chasing it.
Curated Group Experiences
Curated group experiences designed to foster safety, depth, and trust. Connect with like-minded individuals on the same transformational journey.
Post-Retreat Integration Guidance
Post-retreat integration guidance so the transformation continues at home. Tools to regulate your nervous system and recognize when you're slipping back into old patterns.
Food & Nourishment
Lunch, Dinner, coffee, tea, water and light refreshments will be provided daily. Breakfast is not provided. Dietary restrictions must be indicated in pre-retreat form after registration.
— More Than a Retreat —
More Than a Retreat
4 Day Retreat + 90 Days Group Coaching
This investment includes the entire 4-day retreat experience PLUS 90 days of post-retreat group coaching to support integration, accountability, and real-world implementation.
You won't just leave inspired—you'll leave supported.
$7,500
$3,495
Register Now— Secure Your Spot —
Secure Your Spot
⚡ Early Bird Special — Save $1,000 ⚡
Regular Price
Your Early Bird Investment
$3,495
* Lodging is not included
Apply Code at Checkout
EARLYBIRDEverything You Get
The Experience
- 4 Full Days of immersive transformation (June 19-22, 2026)
- Live Teaching with Sir Brent J. Freeman
- Intimate Group setting for deep connection
- Stunning Venue at Mt. Shasta, California
Practices & Materials
- Daily Meditations & breathwork sessions
- Exclusive Alchemy of Joy™ Workbook
- Joy Blueprint® — your personalized framework
- Embodiment Practices to anchor insights
Integration & Support
- 90-Day Integration program post-retreat
- Private Community access for ongoing support
- Lunch & dinner + refreshments daily
Days
Hours
Mins
Secs
100% Money-Back Guarantee
If you attend the entire event, participate fully, and don't receive meaningful value, we'll refund your event ticket cost (excluding lodging and travel). Register with complete confidence.
— Retreat Schedule —
Retreat Schedule
A precise transformation rhythm designed to land in your nervous system
Day 1 — Illumination
Friday, June 19, 2026
3:00 PM – 9:00 PM
Opening ceremony and full immersion into The Joyful Operating System®. We'll begin with arrival practices and nervous system regulation, followed by intention-setting and a grounding meditation. You'll explore the neuroscience of joy, identity, and emotional set points, along with the biology of lasting transformation. We close the evening with a powerful somatic integration experience designed to lock the work into your nervous system and subconscious mind.
Day 2 — Immersion
Saturday, June 20, 2026
9:00 AM – 9:00 PM
A full-day deep dive dedicated to fully immersing you in The Joyful Operating System®. You'll work through the five core components: Core Narrative Work, Self-Eulogy, List of Joy, Priority Pillars, and SubScript Practice. Between each teaching block, we'll pause for guided meditations, breathwork, gentle movement, and somatic integration. The day culminates in deep, guided breathwork designed to help you release it all, anchoring the work into your subconscious mind and body.
Day 3 — Integration
Sunday, June 21, 2026
9:00 AM – 9:00 PM
Activation, integration, and carrying your transformation into real life. The morning begins with Future Self activation and habit redesign. You'll create your personal Joy Blueprint—a clear, actionable roadmap that aligns your inner truth with how you live, work, and relate in the world. We'll formally roll out the Alchemy of Joy® 90-Day Challenge, a structured, supportive framework designed to help you bring everything you've learned home with you.
Day 4 — Elevation
Monday, June 22, 2026
Morning – Afternoon
Integration planning, closing ceremony, and Future Self Activation. Through a deep, heart-centered guided visualization, you'll meet and embody the future version of yourself who has fully integrated this work. You'll write a letter from that future self to your present self—offering clarity, wisdom, and loving guidance for the road ahead. The closing ceremony seals the transformation, leaving you grounded, inspired, and fully equipped to carry your new way of being into the world.
Please Note
All experiential practices are invitational—you are always encouraged to listen to your body, participate at a pace that feels safe and appropriate for you, and modify or opt out of any activity as needed.
We recommend arriving in Mt. Shasta the evening before (June 18) and departing the evening of June 22 or the morning of June 23.
— Accommodations —
Accommodations
Top Accommodations Near Mt. Shasta
Lodging and travel are not included in the registration fee. Here are recommended accommodation options near the venue, chosen for their charm, comfort, and proximity to Mt. Shasta, CA.
You'll also find great rentals on Airbnb or VRBO around the area. Prices listed are approximate and can fluctuate with the seasons.
— Frequently Asked Questions —
Frequently Asked Questions
Everything you need to know about the retreat
Perfect! This retreat is designed for all experience levels. We'll guide you through every practice step-by-step, and you'll have plenty of support. Many participants are completely new to these practices and experience profound breakthroughs.
Still Have Questions?
We're here to help. Reach out and we'll get back to you within 24 hours.
info@brentfreeman.com— Final Call —
Final Call
This is not about becoming someone new.
It's about removing what never belonged—and remembering how joy actually works.
June 19–22, 2026
Mt. Shasta, California
Limited Seats
If you're ready to stop outsourcing your happiness and start generating it—this is your moment.
Register Now100% Money Back Guarantee